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If there is one thing Se Marketers and site owners fear - it's an important algorithm upgrade, especially by Google. Well, much-as we may like it to not occur, its here. Google has recently done a significant formula update, nick named Jagger update series. Click here this month to study how to provide for it. Visit try bonuses to study why to consider it. Google does small algorithm improvements very nearly o-n a monthly basis and once in a little while, it utilizes a significant algorithm upgrade. The last major Google formula update occurred in November 2003 called the Florida update, which produced quite a stir with site ranks. To learn more, read our article on Google Florida Algo Update. Like the Florida update, the much feared blender act have been done by the Jagger update. It's churned the top-ranking web sites and turned it into a listing of unrecognizable pulp. To get other ways to look at the situation, you are asked to check out full article online. Google has been a hot-favorite between the net area looking for information. Most believe that the search engine results have been highly appropriate. It would be for that reason safe to assume that what-ever protocol Google has, works just fine. Get supplementary information on our favorite partner web resource - Click this hyperlink blog link. So why does Google need to re-engineer its perfect-looking algo so dramatically? Has it perhaps not heard the saying don't resolve what aint broke? From Google's standpoint, the main reason is straightforward and legitimate. Well, to begin with, web is ever-evolving and the algo always have to be modified to be able to give you the best-of results. Google engineered an algo, which it thinks will reward great sites and rank them well for its audiences. Google, like the majority of other search engines, keeps this algo a closely guarded secret to prevent it from being exploited. However, the Search Engine Optimization group is continually at work trying to rank their web sites well. Using calculated uncertainty, reasonable thinking, special tests and extensive trial-and-error practices, they gradually determine what the algorithm likes and dislikes. Armed with this knowledge, it is not difficult to focus on sites to rank them full of SERP (Search Engine Result Pages), irrespective of whether the site deserves to rank towards the top or not. This kind of formula punishment results in less-than desired' websites displacing great sites from the top ranks, contaminating the Google index. Therefore, after the Kaizen philosophy, Google has to re-engineer its formulas to keep, what it feels are poor sites, from its top ranks. Obviously, important formula changes upset the existing high-ranking sites & delivers plenty of SEO specialists back to their work-bench in order to begin all over again. What is interesting to note is the timing of the algorithm upgrade. When Google updated its formula in November 2003, there were large-scale suggestions by internet site owners that Google intentionally upset the rankings of common sites right before the Christmas shopping season to push them into getting Google AdWords paid advertising as a way to maintain visitors traffic. While Google promises that the algo update choices aren't affected by the AdWords team, it is difficult to understand why they would yet again select a important time right before Christmas shopping season to update their algorithm. The limits are very large and its business after-all. Google earned 1.57 Billion in Q3 of 2005. If 2003 pre-Christmas protocol update effect is any indication, I estimate that Google would record revenues of over 2.05 Billion in Q4 of 2005..