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Search Engine Optimization is basically a research work to rank high in search engines. It's a research work because the rating of a website keeps changing according to the various algorithms of various search engines. There are lots of Search Engine Marketing Company in this area. An optimizers must keep a constant eye on these algorithms, study them and boost their web sites accordingly. Hence a SEARCH ENGINE OPTIMIZATION has a lot to examine as there are so much se's with their own methods. This prodound remove frames article directory has some disturbing tips for where to deal with it. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc. Google Algorithms and Changes Google is considered as master of Search Engines. It has most the most confidential and complex protocol ever yet. Beyond, Search Engine Ranking Position [SERPs], it provides Page Rank to every site dependant on their backlinks. Still, it can not not enable you to increase your backlinks by some other means. Google updates their calculations after sometimes and that algorithm update is recognized as crucial among the optimizers. The recent algorithm update of Google ended up in December 2005 and was called Jagger Update. It absolutely was the very first update after Florida, which happen in November, 2003. Google Sandbox Those sites, which uses unethical methods to get good SERPs are banned or penalized by Google. One penalty is Google sandbox. It's still not sure that whether Google Sandbox leaves or it's just a prediction. Whatever it may be, it's been thought that Google Sandbox is definitely an algorithm which Google use to penalize any site. Once a website is in Sandbox, it may be experience in various ways, like The website is removed from Google SERPS, and Googlebot stops running or indexing it. The site gets crawled and but does not appear in the SERPs. The site can get sand-boxed on only one or several keywords, although the site gets frequently crawled and stay on SERPs for other keywords. Just several pages of the website can get sand-boxed whilst the other being treated normally by Google..