This week, I listened to PerfBytes Black Friday, Hour 4 at the link provided above. This podcast is centered around the business practices of major retailers and how that reflects on the work of IT departments. Especially right after thanksgiving, retail companies see a huge spike in consumer activity with black Friday and the holiday season, which results in a big strain on eCommerce.
They begin a practical assessment of retail websites by scoring the load times and response requests over time. They discovered that some retailers don’t put enough resources into their websites. Olight is a manufacturer of flashlights whose website scored a D, which is unacceptable from a consumer standpoint especially around black friday and the holiday season. For comparison, they also scored a competing website, Maglight, which performed the same or worse in all areas.
Clearly, these shopping websites were not up to par with the expected performance and don’t seem to have an interest in upgrading. Major online sellers like Amazon and Home Depot also sell these products but with a much more marketable look and feel to their web pages. This test proves that these manufacturers should invest more in their website and might make more revenue by selling directly rather than paying a margin to the dominating online retailers. The need for quality assurance exists, but there also exists a trend from not well known companies like Olight and Maglight to let bigger shopping websites carry the majority of their sales for them at a cost. In this way, it may seem not worth the effort of upgrading a website.
Next the hosts go over ways to better communicate performance engineering between multiple departments especially around high traffic times of the year. Typically, the conversation starts with cost estimates going by a specific plan for that year. The priority for business leaders higher up the corporate chain is to cut costs as much as possible, however, cutting the IT departments budget results in drastic sales consequences. The best way to cause change in the industry and prevent these risks is to better communicate cost.
From the blog CS@Worcester – CS Mikes Way by CSmikesway and used with permission of the author. All other rights reserved by the author.